Primus developed a mobile app to detect counterfeit products while facilitating digital communication between brand owners and consumers. This technology incorporates data into digital assets, allowing the application to retrieve this information by pointing the device at an encoded image. As a result, users can assess a product's authenticity or if it is possibly counterfeit.
BENEFITS
- Enhanced Product Authentication: The mobile app significantly elevates product authentication, assuring consumers of the genuine nature of their purchases.
- Brand Protection: By effectively mitigating the risks associated with counterfeit products, the application offers robust brand protection, safeguarding the reputation and integrity of businesses.
- User-Friendly, Efficient Authentication Automation: The app streamlines and automates the authentication process, enhancing user-friendliness and operational efficiency.
- Scalability: Thoughtfully designed with scalability in mind, the technology readily adapts to the evolving needs of brand owners, supporting their growth and expansion.
- Improved Consumer Confidence: The application fosters consumer confidence through reliable authentication, driving increased brand loyalty and repeat business.
- Counterfeit Deterrence: As a formidable deterrent, technology discourages the circulation of counterfeit products, bolstering brand credibility.
TECHNOLOGIES
The application leverages a wide spectrum of technologies, such as JavaScript (for React-Native), Java (for Android), Objective-C (for iOS), .Net Core, C#, and Blazor Webassembly (for web application), supported by MySQL, TensorFlowJS, and OpenCV.
PROCESSES
The project adhered to an Agile development methodology, ensuring iterative progress, adaptability to evolving requirements, and delivering a benchmark-setting solution in brand protection and consumer confidence.
